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Mapping Every Single Place on Earth

Mapping Every Single Place on Earth

Halal Place

Product Design

PROBLEM

Halal, also spelled hallal or halaal, refers to what is permissible or lawful in traditional Islamic law. It is frequently applied to permissible food and drinks.

When I started working on Halal Place, a product seeked to help people looking for halal places to eat, it began with understanding how people discover new places to eat especially with friends. A big question came to mind: "How can we cater for all Muslims with different levels of faith?"


The Muslim community in Britian and Europe is very diverse, on one hand you find liberals and the other hand you'll find conservatives. So how do you design a system that caters for all and most importantly for trust? Why should anybody trust an application that tells them a place is halal?

2.8 million Muslims are living in the United Kingdom have diffculity finding halal places to eat. We found out that businesses fail to cater for an under served market.

"2.8 million Muslims are living in the United Kingdom have diffculity finding halal places to eat. We found out that businesses fail to cater for an under served market."

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Jahit Design partnered up with 1NV and Halal Place to design a mapping experience for people to find halal places from their location. Halal, also spelled hallal or halaal, refers to what is permissible or lawful in traditional Islamic law. It is frequently applied to permissible food and drinks. 

The mapping experience empowered users gave an interactive searching experience by pinning all local restaurants, cafes and more. Users were exposed to communicating with businesses by earning reward points through their Halal Place card on the app, this paved the way for a gamification experience to encourage users to visit

Collaborating closely with 1NV as a development partner and the data team at Halal Place, the design team had focused to integrate the Halal Place brand into the product. The brand encompassed the product through its philosophy and outline of visual integrity.

"The mapping experience empowered users gave an interactive searching experience by pinning all local restaurants, cafes and more."

discover cover
place cover
profile cover
view halal cert
safe tags

Building trust between the product and the user was crucial to the end experience. Target customers came from various religious backgrounds. To design an inclusive searching experience, searching tags were designed to keep the user informed if particular amenities were established at a restaurant. Halal certification would be accessible to the user, as most restaurants and butchers provide proof upon request.

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© 2019 Jahit Design